Multi Family Apartment Project Get’s Approval in Napa Valley
St. Anton Partners scored a nice win in Napa Valley when the City Council unanimously approved their new Multi Family Apartment Project. The real winner’s here were a select few already on a list of nearly 300 people that qualify for affordable housing in Napa Valley. This 134 unit project will allocate 27 units for [...]
Full StoryRock Star Fixer-Upper House for a cool $32m!
We were recently engaged by the Montage Resort in Laguna Beach, CA to help them with the marketing of a multi-million dollar custom home in the prestigious neighborhood of the Montage Residences. The home had been under construction for nearly 4 years and still unfinished when the owner decided to sell the property about four [...]
Full StoryThe Future May Not Be What You Imagined
Do you ever wonder what life will be like in the future? I remember as a kid watching TV shows like The Jetsons and Star Trek and thinking how cool it will be in the future with flying cars, robotic housekeepers and teleporting devices. Even the simple every day stuff like home automation tools just [...]
Full StoryAre 3D TV’s For You?
Having a tough time deciding if 3D TV’s are for you? Well, I’m not! I’m bullish on 3D TV’s but not necessarily for the reasons you might expect. Integrated into our interactive point of sale applications, 3D TV’s will significantly enhance how home buyers tour the Virtual Model Homes! You see, as realistic as our Virtual [...]
Full StoryCan a Photorealistic 3D Rendering Change The Way a Space is Designed?
An interesting thing happened on a recent project where we were creating a number of photorealistic renderings for a new hi rise in Honolulu, Hawaii. We were on our way to creating some really nice and very hi quality still renderings and our client was really liking what they were seeing. The fact our client [...]
Full Story“We Are A ‘Traditional’ Home Builder”
Folks often consider us a “technology” company. I’m cool with that, though I tend to consider us a communication company (hence our Architectural Communications trademark) that happens to use 3D technology as our method of choice. But because of the technology moniker, we occasionally meet up with home builders that are lets say, technically challenged [...]
Full StoryCan The Use of 3D Imagery Increase Your Credibility?
When starting a new development project it seems like an important first step is to develop a good working relationship and open line of communication with the community at large in which you will be building. I have noticed over the years that many community members don’t have the vision that perhaps a developer, architect [...]
Full StoryFocus 360 Helps Client Gain Unanimous Support
Congratulations to our clients Newman Garrison + Partners and Monarch Group for gaining community endorsement with a unanimous 26-0 vote from the East Side Project Advisory Committee in West Hollywood for their proposed urban infill mixed-use developments! Newman Garrison + Partners engaged Focus 360 to create two Video Animations for the two urban infill mixed-use [...]
Full StoryDeath of a Sales Office
Why haven’t the “old school” new home sales offices died? Did the people in charge not notice that the consumer from the 60’s is not the same as the consumer of today? Back in the old days, it was easy to impress a visitor. Put some fancy renderings on the wall, create a mini version [...]
Full StoryObservations From My Recent Trip To The Middle East
After returning from the Middle East a couple weeks ago, and again just a couple months before that, I had some time to reflect on my visit to Abu Dhabi, Qatar and Saudi Arabia and have some quick observations as it relates to the real estate market. One, the market in the Middle East like [...]
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3D Architectural Film Versus 3D Fly Through…. Is there a difference?
When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]
Full StoryiPad and Your Sales Office
There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative. Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it. Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]
Full StoryCan a Photorealistic 3D Rendering Change The Way a Space is Designed?
An interesting thing happened on a recent project where we were creating a number of photorealistic renderings for a new hi rise in Honolulu, Hawaii. We were on our way to creating some really nice and very hi quality still renderings and our client was really liking what they were seeing. The fact our client [...]
Full StoryVirtual Reservation Services Powered by Focus 360
Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Reservation Services. First Release Homes and Focus 360 recently contracted [...]
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