Death of a Sales Office
Why haven’t the “old school” new home sales offices died? Did the people in charge not notice that the consumer from the 60’s is not the same as the consumer of today? Back in the old days, it was easy to impress a visitor. Put some fancy renderings on the wall, create a mini version [...]
Full StoryObservations From My Recent Trip To The Middle East
After returning from the Middle East a couple weeks ago, and again just a couple months before that, I had some time to reflect on my visit to Abu Dhabi, Qatar and Saudi Arabia and have some quick observations as it relates to the real estate market. One, the market in the Middle East like [...]
Full StoryDo Interactive Sales Tools Really Work?
You read about this stuff all the time. Interactive sales tools for the sales office point of sale. Do they really work? Do they really build rapport between the buyer and seller? Do they really get prospects fully engaged with the sales staff? Do they really help buyers understand the different floor plans, floor plan [...]
Full StoryPCBC-eve
It’s Monday afternoon and I am finalizing my preparations for PCBC. You know, making sure I have enough business cards, checking the flight time and reviewing our exhibit check list. This will be the 20th year of Focus 360 exhibiting in San Francisco and boy have things changed over the years! I won’t get into [...]
Full StoryIntroducing The Value Line Interactive App
I am excited to tell you that next week, during the Pacific Coast Builders Conference in San Francisco, we will introduce our newest addition to our Value Line product mix: The Interactive Sales Center App! This suite of tools will modernize your sales office while engaging, educating and converting your prospects. Each module comes from [...]
Full StoryA Virtual Spring Cleaning
I generally don’t get caught up in the annual ritual of “Spring Cleaning” but this year it’s a bit different. We migrated our studio from one side of our building to another in order to make room for a new tenant and in the process experienced the mother of all spring cleanings! We’re talking over [...]
Full StoryVirtual Purchasing Services Powered by Focus 360
Focus 360 is pleased to announce a strategic alliance with First Release Homes Inc. Together our companies will offer a new service that will revolutionize traditional new home sales and marketing by providing cutting edge 3D internet technologies Powered by Focus 360, via a unique online Virtual Purchasing Services. First Release Homes and Focus 360 recently contracted [...]
Full StoryNo 3D Renderings – Just Stunning Stop Motion Video
Sometimes you come across a music video that is so visually stunning and interesting that you just can’t stop yourself from watching it. This is one of those videos and I highly recommend you watch it strictly for its entertainment value. It’s by an artist named Oren Lavie and called “Her Morning Elegance”. You may [...]
Full StoryThe Greenest Model Home is No Model Home
Did you know that a typical 2500 square foot model home produces approx. 35,000 lbs of CO2 per year? So for a typical model complex of 3 model homes, you’re talking about a carbon footprint of approx. 100,000 lbs of CO2 per year! And that’s just for one community! So what if a builder/developer builds [...]
Full StoryVirtual Economic Indicators
The phrase “economic indicator” has become immensely popular as folks look to understand where our economy is heading and, more importantly, has the “great recession” ended. Leading indicators like building permits, initial jobless claims and manufacturers orders are watched intently with hopes for a positive change that would signal the beginning of a recovery. At [...]
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3D Architectural Film Versus 3D Fly Through…. Is there a difference?
When a new client is referred to focus 360 and wants to commission us to create a new project video to market a development, my first thought is that’s great, and then I immediately move to thinking about what type of video they have in mind for their project. Like in Hollywood, there are block [...]
Full StoryiPad and Your Sales Office
There has been a lot of hype around Apple’s announcement of their iPad, both positive and negative. Some call it a glorified iTouch while others say it will revolutionize personal computing as we know it. Regardless of where you sit on the iFence, one thing I’m sure of is that it will not go the [...]
Full StoryNew 3D Animation Helps Client Win Best Residential Award at Cityscape
Despite the recession, technology and 3D art continue to advance at a rapid pace, so today I want to share what I believe is the new standard for Master Plan Community animated videos, or short films as we like to refer to them. The subject matter for this video is a new MPC just outside [...]
Full StoryGame Changer – Introducing Focus 360′s Value Line
It’s been well known for many years that Focus 360 provides the highest level of architectural illustrations and 3D animations in the industry. In fact, our team has produced high-end projects for some of the most premier residential, commercial and resort developers across the globe. And the fact is, every aspect of our business, from [...]
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